Khy is stepping into footwear, and Kylie Jenner has removed almost everything else from the frame. For the label’s first shoe campaign, she appears in metallic heels with floor-length black hair functioning as both styling and wardrobe. The image makes its priorities immediately clear: the shoe is not finishing the look. It is the entire look.
Developed with Italian footwear label Gia Borghini, the debut condenses Khy’s new category into three silhouettes: the Studio Thong, the Muse Thong and the Icon Sandal. Each is handmade in Italy and rendered across a controlled material palette of black and white leather, metallic chrome and chocolate pony hair.
The surrounding campaign moves between pristine studio photography and something deliberately more tactile. Binder rings, printed contact sheets, cut-out figures and hand-drawn interventions turn the images into a working design archive. It feels less like a polished lookbook and more like being allowed inside the folder before the final decisions were made.
Three shoes, no filler
The Studio Thong is the collection at its most reduced. Available in black leather and high-shine chrome, the flat sandal leaves almost no distance between the foot and the ground. Its appeal sits in that restraint: a familiar summer shape made sharper through a narrow profile and an almost liquid metallic finish.
The Muse Thong adds volume without becoming heavy. Its sculptural wedge pulls inward through the centre, creating a curved silhouette that feels architectural from the side but remains stripped back from above. Black leather provides the cleanest version, chrome turns it futuristic and chocolate pony hair introduces the collection’s most tactile finish.
Then there is the Icon Sandal, the strappy heel Jenner wears in the campaign. Buckles travel across the foot while a slim heel and metallic surface push the design towards a specifically early-2000s vision of the future. Offered in chrome and white leather, it is the most constructed shoe in the collection—and the clearest expression of its Y2K, space-age undercurrent.
The collection moves through black leather, metallic chrome and chocolate pony hair. Courtesy of Khy.
Despite their differences, the three designs share a common line. Straps remain narrow, the foot stays exposed and the heel or wedge is compact enough to avoid overwhelming the silhouette. Khy is not attempting to build an entire shoe wall in one release. It is establishing a recognisable footwear language with as few pieces as possible.
The soft launch happened courtside
The chrome Icon Sandal may already look familiar. Jenner wore the unreleased style courtside during the NBA Finals in June, pairing it with straight-leg denim before Khy had formally announced its move into footwear. The same designs later appeared throughout the brand’s “Dear Summer, Love Khy” campaign, placing the product in public view without immediately explaining where it came from.
That slow reveal gave the collaboration a life before its launch date. Rather than presenting the shoes as a completely separate expansion, Khy allowed them to move through Jenner’s existing wardrobe first. By the time the collection received its name, the silver sandal had already been tested as a real styling proposition rather than a product isolated on a white background.
Gia Borghini gives the release its manufacturing foundation, while Khy supplies the visual code: exposed skin, familiar forms and just enough distortion to keep them from becoming basics. The result is less about chasing a single viral shoe than establishing a category Khy can continue to develop.
The collaboration also arrives at the right moment. Minimal thong sandals have moved back into daily wardrobes, chrome remains fashion’s preferred shortcut to futurism and the wedge is steadily recovering from years outside the centre of the conversation. Khy gathers all three ideas into one tightly edited release without allowing any of them to become costume.
Khy x Gia Borghini launches on August 21 through Khy’s website. For the brand, the collection is a first step in the most literal sense—but the campaign makes it feel less like a category extension and more like the missing final piece of the Khy uniform.
