Life & Culture
The Nepo Babies Who Actually Have It
Fifteen famous kids, ranked by what they actually built: hits, roles, runways, businesses and cultural staying power.
Life & Culture
The Nepo Babies Who Actually Have It
Fifteen famous kids, ranked by what they actually built: hits, roles, runways, businesses and cultural staying power.

Text

Noah Cruz

Your parents got you in the room. Cool. What did you do when everyone started watching? A famous surname can book the first meeting; it cannot make a song hit, a performance stick or a product sell.

So this is the tighter 15. The order weighs actual career success—hits, roles, runways, businesses and reach—alongside talent and cultural impact. It is an editorial ranking, not a bank statement. The head start is real; so is what these people managed to build after it.

Kaia Gerber

She inherited a face fashion already knew. Staying booked was the part she had to do herself. Kaia has moved from major runways into acting, with The Shards giving her a real place in the ensemble. The screen career is still young, which is why she opens this list rather than closes it. The surname was the casting call; what comes next is the test.

Kaia Gerber as Susan Reynolds in a white blouse and dark cardigan in The Shards
Image: FX.

Patrick Schwarzenegger

For years the name did more work than the résumé. Then The White Lotus handed him Saxon Ratliff, a walking HR complaint with abs, and he made the joke curdle. It is a proper breakout, not yet a decade of them. Put him here because the performance finally gave people a reason to say Patrick before Schwarzenegger.

Patrick Schwarzenegger shirtless in yellow shorts as Saxon Ratliff in The White Lotus
Image: HBO.

Lily-Rose Depp

Chanel had already made her an image. Nosferatu asked whether there was a performer underneath it. Depp answered with something feverish, physical and gloriously unpretty. That is the difference between being photographed everywhere and making people talk about the work. One career-changing role does not settle the whole argument, but it changes its temperature.

Lily-Rose Depp turning toward the camera in a pale blue floral gown
Image: Getty Images.

Jaden Smith

The castle on his head made a meme. The résumé is less disposable: records, years of fashion experiments and Christian Louboutin naming him its first men’s creative director. Jaden’s output can be uneven; pretending otherwise would be fan fiction. But a luxury house asking him to build four collections a year is a job, not just a seating chart. His weirdness has become employable.

Jaden Smith wearing a black castle-shaped headpiece and tuxedo
Image: Getty Images.

Emma Roberts

A long career is its own kind of proof. Emma went from child-star casting to an instantly identifiable brand of screen venom: Madison Montgomery in American Horror Story, Chanel Oberlin in Scream Queens. Those characters still live on reaction timelines because she played the cruelty at full volume. The Roberts name got her noticed. Camp gave her a lane nobody else could quite steal.

Emma Roberts as Chanel Oberlin wearing a feather-trimmed white outfit in Scream Queens
Image: FOX.

Willow Smith

“Whip My Hair” was a hit big enough to become a trap. Willow escaped it. She kept releasing music until pop-punk gave way to the intricate jazz-rock of empathogen, which earned Grammy recognition for its arrangement and engineering. It is not the obvious route for a child star with an easy brand waiting. Her best flex is sounding increasingly like nobody else in her family.

Willow Smith in a cropped patterned knit and green cargo trousers
Image: Free People.

Maya Hawke

One of the world’s biggest shows could have flattened her into “the famous parents’ kid.” Instead, Robin Buckley became one of Stranger Things’ most loved additions, and Maya used that reach to make films and three albums without sanding off her oddball edges. She can sell a joke, a panic spiral and a song that feels like an overheard diary entry. That is range, not a family resemblance.

Maya Hawke as Robin Buckley in a blue striped Scoops Ahoy uniform in Stranger Things
Image: Netflix.

Zoë Kravitz

Having the coolest parents alive is a brutal opening act. Zoë got past it by building her own: Big Little Lies, High Fidelity, Selina Kyle in The Batman, then a turn behind the camera with Blink Twice. The style is immaculate, yes, but the career is not just a mood board. She has become someone studios cast for presence and trust with a point of view.

Zoë Kravitz in a black lace dress standing by a window
Image: Vogue.

Dakota Johnson

The Fifty Shades films made Dakota a global name. The interesting part is what she did with that visibility: Suspiria, The Lost Daughter, Materialists. She can do massive box office and the cool, prickly indie close-up. Even her deadpan press-tour persona feels self-authored. Famous lineage got her into Hollywood; the pivot made the career hers.

Dakota Johnson in a black strapless gown and emerald necklace at a premiere
Image: Getty Images.

Bella Hadid

Bella has a fashion influence that outpaces the runway calendar. Editorial covers, major shows, the off-duty outfits copied before the car door shuts: the industry did not keep calling merely because it knew her mother. Orebella gives her a founder chapter, but the modelling career already had its own gravity. When a look becomes a template, that is a form of success too.

Bella Hadid in black activewear lifting two white dumbbells
Image: Alo.

Gigi Hadid

A decade of major campaigns and runways would have been enough. Gigi added Guest in Residence, a cashmere label with an actual wardrobe point of view. That matters here: the founder story extends the modelling one instead of borrowing its logo. She is the rare famous face who can sell both the fantasy and the sweater you want to live in.

Gigi Hadid in profile wearing a black and silver dress against a pale backdrop
Image: Miu Miu.

Kendall Jenner

Fame predated the first casting, obviously. But the bookings kept coming: global campaigns, major runways and the top spot on Forbes’ highest-paid-models list. Add 818 Tequila and you have more than reality-TV afterglow. You do not have to think she is the best walker in history to concede she built one of fashion’s biggest commercial careers.

Kendall Jenner in an ivory draped gown on a red carpet
Image: Getty Images.

Hailey Bieber

She literally wore the label on a T-shirt, then built a beauty brand too substantial to dismiss as a joke. Rhode recorded $212 million in net sales in the year to March 2025; e.l.f.’s acquisition valued the deal at up to $1 billion. None of that makes inherited visibility disappear. It does make “famous for being famous” a very lazy read of the balance sheet.

Hailey Bieber wearing a white crop top printed with the words Nepo Baby
Image: Getty Images.

Kylie Jenner

The lip kits were not just a viral product; they were a business model for turning a social audience into a checkout line. Coty paid $600 million for 51 per cent of her beauty business. Then came more launches, more fashion, more reach. Yes, the family platform mattered enormously. So did Kylie’s instinct for what that platform could sell. Few nepo careers have converted attention into this much enterprise.

Kylie Jenner arriving at a Paris fashion show in a sparkling Schiaparelli gown
Image: Getty Images.

Miley Cyrus

She started opposite her dad on Hannah Montana and could have spent adulthood trapped inside the wig. Instead: Bangerz, Plastic Hearts, “Flowers,” stadium-sized reinventions and three Grammy wins. The fashion eras are loud; the voice is louder. This is what the top spot is for: longevity, unmistakable talent and a career so big the famous-parent clause now feels like trivia.

Miley Cyrus in an ornate jewel-encrusted outfit with her hair blowing across her face
Image: Variety.

None of this makes the door fair. It just means the door was not the whole story.

Life & Culture
The Nepo Babies Who Actually Have It
Fifteen famous kids, ranked by what they actually built: hits, roles, runways, businesses and cultural staying power.

Text

Noah Cruz

Your parents got you in the room. Cool. What did you do when everyone started watching? A famous surname can book the first meeting; it cannot make a song hit, a performance stick or a product sell.

So this is the tighter 15. The order weighs actual career success—hits, roles, runways, businesses and reach—alongside talent and cultural impact. It is an editorial ranking, not a bank statement. The head start is real; so is what these people managed to build after it.

Kaia Gerber

She inherited a face fashion already knew. Staying booked was the part she had to do herself. Kaia has moved from major runways into acting, with The Shards giving her a real place in the ensemble. The screen career is still young, which is why she opens this list rather than closes it. The surname was the casting call; what comes next is the test.

Kaia Gerber as Susan Reynolds in a white blouse and dark cardigan in The Shards
Image: FX.

Patrick Schwarzenegger

For years the name did more work than the résumé. Then The White Lotus handed him Saxon Ratliff, a walking HR complaint with abs, and he made the joke curdle. It is a proper breakout, not yet a decade of them. Put him here because the performance finally gave people a reason to say Patrick before Schwarzenegger.

Patrick Schwarzenegger shirtless in yellow shorts as Saxon Ratliff in The White Lotus
Image: HBO.

Lily-Rose Depp

Chanel had already made her an image. Nosferatu asked whether there was a performer underneath it. Depp answered with something feverish, physical and gloriously unpretty. That is the difference between being photographed everywhere and making people talk about the work. One career-changing role does not settle the whole argument, but it changes its temperature.

Lily-Rose Depp turning toward the camera in a pale blue floral gown
Image: Getty Images.

Jaden Smith

The castle on his head made a meme. The résumé is less disposable: records, years of fashion experiments and Christian Louboutin naming him its first men’s creative director. Jaden’s output can be uneven; pretending otherwise would be fan fiction. But a luxury house asking him to build four collections a year is a job, not just a seating chart. His weirdness has become employable.

Jaden Smith wearing a black castle-shaped headpiece and tuxedo
Image: Getty Images.

Emma Roberts

A long career is its own kind of proof. Emma went from child-star casting to an instantly identifiable brand of screen venom: Madison Montgomery in American Horror Story, Chanel Oberlin in Scream Queens. Those characters still live on reaction timelines because she played the cruelty at full volume. The Roberts name got her noticed. Camp gave her a lane nobody else could quite steal.

Emma Roberts as Chanel Oberlin wearing a feather-trimmed white outfit in Scream Queens
Image: FOX.

Willow Smith

“Whip My Hair” was a hit big enough to become a trap. Willow escaped it. She kept releasing music until pop-punk gave way to the intricate jazz-rock of empathogen, which earned Grammy recognition for its arrangement and engineering. It is not the obvious route for a child star with an easy brand waiting. Her best flex is sounding increasingly like nobody else in her family.

Willow Smith in a cropped patterned knit and green cargo trousers
Image: Free People.

Maya Hawke

One of the world’s biggest shows could have flattened her into “the famous parents’ kid.” Instead, Robin Buckley became one of Stranger Things’ most loved additions, and Maya used that reach to make films and three albums without sanding off her oddball edges. She can sell a joke, a panic spiral and a song that feels like an overheard diary entry. That is range, not a family resemblance.

Maya Hawke as Robin Buckley in a blue striped Scoops Ahoy uniform in Stranger Things
Image: Netflix.

Zoë Kravitz

Having the coolest parents alive is a brutal opening act. Zoë got past it by building her own: Big Little Lies, High Fidelity, Selina Kyle in The Batman, then a turn behind the camera with Blink Twice. The style is immaculate, yes, but the career is not just a mood board. She has become someone studios cast for presence and trust with a point of view.

Zoë Kravitz in a black lace dress standing by a window
Image: Vogue.

Dakota Johnson

The Fifty Shades films made Dakota a global name. The interesting part is what she did with that visibility: Suspiria, The Lost Daughter, Materialists. She can do massive box office and the cool, prickly indie close-up. Even her deadpan press-tour persona feels self-authored. Famous lineage got her into Hollywood; the pivot made the career hers.

Dakota Johnson in a black strapless gown and emerald necklace at a premiere
Image: Getty Images.

Bella Hadid

Bella has a fashion influence that outpaces the runway calendar. Editorial covers, major shows, the off-duty outfits copied before the car door shuts: the industry did not keep calling merely because it knew her mother. Orebella gives her a founder chapter, but the modelling career already had its own gravity. When a look becomes a template, that is a form of success too.

Bella Hadid in black activewear lifting two white dumbbells
Image: Alo.

Gigi Hadid

A decade of major campaigns and runways would have been enough. Gigi added Guest in Residence, a cashmere label with an actual wardrobe point of view. That matters here: the founder story extends the modelling one instead of borrowing its logo. She is the rare famous face who can sell both the fantasy and the sweater you want to live in.

Gigi Hadid in profile wearing a black and silver dress against a pale backdrop
Image: Miu Miu.

Kendall Jenner

Fame predated the first casting, obviously. But the bookings kept coming: global campaigns, major runways and the top spot on Forbes’ highest-paid-models list. Add 818 Tequila and you have more than reality-TV afterglow. You do not have to think she is the best walker in history to concede she built one of fashion’s biggest commercial careers.

Kendall Jenner in an ivory draped gown on a red carpet
Image: Getty Images.

Hailey Bieber

She literally wore the label on a T-shirt, then built a beauty brand too substantial to dismiss as a joke. Rhode recorded $212 million in net sales in the year to March 2025; e.l.f.’s acquisition valued the deal at up to $1 billion. None of that makes inherited visibility disappear. It does make “famous for being famous” a very lazy read of the balance sheet.

Hailey Bieber wearing a white crop top printed with the words Nepo Baby
Image: Getty Images.

Kylie Jenner

The lip kits were not just a viral product; they were a business model for turning a social audience into a checkout line. Coty paid $600 million for 51 per cent of her beauty business. Then came more launches, more fashion, more reach. Yes, the family platform mattered enormously. So did Kylie’s instinct for what that platform could sell. Few nepo careers have converted attention into this much enterprise.

Kylie Jenner arriving at a Paris fashion show in a sparkling Schiaparelli gown
Image: Getty Images.

Miley Cyrus

She started opposite her dad on Hannah Montana and could have spent adulthood trapped inside the wig. Instead: Bangerz, Plastic Hearts, “Flowers,” stadium-sized reinventions and three Grammy wins. The fashion eras are loud; the voice is louder. This is what the top spot is for: longevity, unmistakable talent and a career so big the famous-parent clause now feels like trivia.

Miley Cyrus in an ornate jewel-encrusted outfit with her hair blowing across her face
Image: Variety.

None of this makes the door fair. It just means the door was not the whole story.

Life & Culture
The Nepo Babies Who Actually Have It
Fifteen famous kids, ranked by what they actually built: hits, roles, runways, businesses and cultural staying power.

Text

Noah Cruz

Your parents got you in the room. Cool. What did you do when everyone started watching? A famous surname can book the first meeting; it cannot make a song hit, a performance stick or a product sell.

So this is the tighter 15. The order weighs actual career success—hits, roles, runways, businesses and reach—alongside talent and cultural impact. It is an editorial ranking, not a bank statement. The head start is real; so is what these people managed to build after it.

Kaia Gerber

She inherited a face fashion already knew. Staying booked was the part she had to do herself. Kaia has moved from major runways into acting, with The Shards giving her a real place in the ensemble. The screen career is still young, which is why she opens this list rather than closes it. The surname was the casting call; what comes next is the test.

Kaia Gerber as Susan Reynolds in a white blouse and dark cardigan in The Shards
Image: FX.

Patrick Schwarzenegger

For years the name did more work than the résumé. Then The White Lotus handed him Saxon Ratliff, a walking HR complaint with abs, and he made the joke curdle. It is a proper breakout, not yet a decade of them. Put him here because the performance finally gave people a reason to say Patrick before Schwarzenegger.

Patrick Schwarzenegger shirtless in yellow shorts as Saxon Ratliff in The White Lotus
Image: HBO.

Lily-Rose Depp

Chanel had already made her an image. Nosferatu asked whether there was a performer underneath it. Depp answered with something feverish, physical and gloriously unpretty. That is the difference between being photographed everywhere and making people talk about the work. One career-changing role does not settle the whole argument, but it changes its temperature.

Lily-Rose Depp turning toward the camera in a pale blue floral gown
Image: Getty Images.

Jaden Smith

The castle on his head made a meme. The résumé is less disposable: records, years of fashion experiments and Christian Louboutin naming him its first men’s creative director. Jaden’s output can be uneven; pretending otherwise would be fan fiction. But a luxury house asking him to build four collections a year is a job, not just a seating chart. His weirdness has become employable.

Jaden Smith wearing a black castle-shaped headpiece and tuxedo
Image: Getty Images.

Emma Roberts

A long career is its own kind of proof. Emma went from child-star casting to an instantly identifiable brand of screen venom: Madison Montgomery in American Horror Story, Chanel Oberlin in Scream Queens. Those characters still live on reaction timelines because she played the cruelty at full volume. The Roberts name got her noticed. Camp gave her a lane nobody else could quite steal.

Emma Roberts as Chanel Oberlin wearing a feather-trimmed white outfit in Scream Queens
Image: FOX.

Willow Smith

“Whip My Hair” was a hit big enough to become a trap. Willow escaped it. She kept releasing music until pop-punk gave way to the intricate jazz-rock of empathogen, which earned Grammy recognition for its arrangement and engineering. It is not the obvious route for a child star with an easy brand waiting. Her best flex is sounding increasingly like nobody else in her family.

Willow Smith in a cropped patterned knit and green cargo trousers
Image: Free People.

Maya Hawke

One of the world’s biggest shows could have flattened her into “the famous parents’ kid.” Instead, Robin Buckley became one of Stranger Things’ most loved additions, and Maya used that reach to make films and three albums without sanding off her oddball edges. She can sell a joke, a panic spiral and a song that feels like an overheard diary entry. That is range, not a family resemblance.

Maya Hawke as Robin Buckley in a blue striped Scoops Ahoy uniform in Stranger Things
Image: Netflix.

Zoë Kravitz

Having the coolest parents alive is a brutal opening act. Zoë got past it by building her own: Big Little Lies, High Fidelity, Selina Kyle in The Batman, then a turn behind the camera with Blink Twice. The style is immaculate, yes, but the career is not just a mood board. She has become someone studios cast for presence and trust with a point of view.

Zoë Kravitz in a black lace dress standing by a window
Image: Vogue.

Dakota Johnson

The Fifty Shades films made Dakota a global name. The interesting part is what she did with that visibility: Suspiria, The Lost Daughter, Materialists. She can do massive box office and the cool, prickly indie close-up. Even her deadpan press-tour persona feels self-authored. Famous lineage got her into Hollywood; the pivot made the career hers.

Dakota Johnson in a black strapless gown and emerald necklace at a premiere
Image: Getty Images.

Bella Hadid

Bella has a fashion influence that outpaces the runway calendar. Editorial covers, major shows, the off-duty outfits copied before the car door shuts: the industry did not keep calling merely because it knew her mother. Orebella gives her a founder chapter, but the modelling career already had its own gravity. When a look becomes a template, that is a form of success too.

Bella Hadid in black activewear lifting two white dumbbells
Image: Alo.

Gigi Hadid

A decade of major campaigns and runways would have been enough. Gigi added Guest in Residence, a cashmere label with an actual wardrobe point of view. That matters here: the founder story extends the modelling one instead of borrowing its logo. She is the rare famous face who can sell both the fantasy and the sweater you want to live in.

Gigi Hadid in profile wearing a black and silver dress against a pale backdrop
Image: Miu Miu.

Kendall Jenner

Fame predated the first casting, obviously. But the bookings kept coming: global campaigns, major runways and the top spot on Forbes’ highest-paid-models list. Add 818 Tequila and you have more than reality-TV afterglow. You do not have to think she is the best walker in history to concede she built one of fashion’s biggest commercial careers.

Kendall Jenner in an ivory draped gown on a red carpet
Image: Getty Images.

Hailey Bieber

She literally wore the label on a T-shirt, then built a beauty brand too substantial to dismiss as a joke. Rhode recorded $212 million in net sales in the year to March 2025; e.l.f.’s acquisition valued the deal at up to $1 billion. None of that makes inherited visibility disappear. It does make “famous for being famous” a very lazy read of the balance sheet.

Hailey Bieber wearing a white crop top printed with the words Nepo Baby
Image: Getty Images.

Kylie Jenner

The lip kits were not just a viral product; they were a business model for turning a social audience into a checkout line. Coty paid $600 million for 51 per cent of her beauty business. Then came more launches, more fashion, more reach. Yes, the family platform mattered enormously. So did Kylie’s instinct for what that platform could sell. Few nepo careers have converted attention into this much enterprise.

Kylie Jenner arriving at a Paris fashion show in a sparkling Schiaparelli gown
Image: Getty Images.

Miley Cyrus

She started opposite her dad on Hannah Montana and could have spent adulthood trapped inside the wig. Instead: Bangerz, Plastic Hearts, “Flowers,” stadium-sized reinventions and three Grammy wins. The fashion eras are loud; the voice is louder. This is what the top spot is for: longevity, unmistakable talent and a career so big the famous-parent clause now feels like trivia.

Miley Cyrus in an ornate jewel-encrusted outfit with her hair blowing across her face
Image: Variety.

None of this makes the door fair. It just means the door was not the whole story.

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